FIFA World Cup Qatar 2022 Advertising and Marketing Guidance
July 27, 2022
By: Ribal Fattal, Senior Associate
As the FIFA World Cup Qatar 2022 nears, many advertisers and promoters, internationally and locally, are gearing up to begin promotion and marketing of their goods and services during this momentous event. However, advertisers need to bear in mind that certain advertising activities may be restricted and/or prohibited. The following is a high-level non-exhaustive list of legal considerations to take into account when advertising during the competition.
- Avoid any type of commercial activities that may lead to the mistaken belief that the marketed products or services are issued, endorsed or approved by FIFA or the Qatari Supreme Committee for Delivery & Legacy (“SC”), including that they are in any way participating in the sale and promotion of goods, works and services.
- Avoid carrying out spectators’ activities for commercial purposes that may lead to the mistaken belief that these activities are related to, or have been approved by, FIFA or the SC.
- The use of tickets in advertising, lotteries, competitions, games, and advertising activities, or the inclusion of ticket costs in the lists of tourism and accommodation services, is prohibited unless authorised in writing by FIFA.
- Broadcasting events to the public without FIFA’s authorisation is prohibited.
- No rights related to advertising in the activities’ venues and the controlled commercial areas may be exercised during the competition period without FIFA’s prior approval.
- FIFA trademarks, or any related trademarks, or any FIFA intellectual property (“IP”) must not be used without FIFA’s authorisation. This covers everything from logos to, billboards and the official mascot to rights relating to broadcasting and musical works. The use of names involving FIFA’s IP rights without a licence is similarly prohibited.
- Do not display sexual content.
- Avoid displaying material that may affect the political and economic stability of Qatar.
- Content affecting religious values, customs, traditions, culture, public policy and public morals of Qatar must be avoided.
For additional information please contact Ribal Fattal at firstname.lastname@example.org